Marketing for Congregations

My colleague in Central Midwest District, Ian Ivanson, posted a valuable interview with a marketing consultant, Mike Murschel, who has been working with some of the congregations in that district. I thought you might find it interesting. This article is available on the CMWD website: Some Marketing Basics. Mike Murschel also has created a great listing of free marketing resource for the Chicagoland Marketing Initiative for the Chicago Area Unitarian Universalist Council: Chicagoland Marketing Marketing Initiative Materials and Resources. Although some of it is specific to Chicago, most of it is adapatable to any setting.