Marketing for Congregations
Posted by Annette Marquis on April 2, 2008
My colleague in Central Midwest District, Ian Ivanson, posted a valuable interview with a marketing consultant, Mike Murschel, who has been working with some of the congregations in that district. I thought you might find it interesting. This article is available on the CMWD website: Some Marketing Basics. Mike Murschel also has created a great listing of free marketing resource for the Chicagoland Marketing Initiative for the Chicago Area Unitarian Universalist Council: Chicagoland Marketing Marketing Initiative Materials and Resources. Although some of it is specific to Chicago, most of it is adapatable to any setting.
Mark Smith said
Annette,
Great use of (we)blog technology here. But where and how are our member congregations using technology to “combine their voices” and really gather as an extended community online?
We have some success using Wikis (see our web site c3huu.org) within our congregation, after modest success with LISTSERVs to enhance committee communications. Some of the UUA LISTSERVs are quite active, but the bulk of our members don’t use LISTSERVs.
My 15yr old daughter is aghast that we don’t use Facebook (or MySpace before that)
Mark Smith said
oops, didn’t finish and this wordpress component doesn’t seem to allow “editing”.
My daughter is really engrossed in Facebook, as are many of her friends. Perhaps a way to reach our HS youth would be to setup a more organized Facebook (perhaps also Mypace) presence? We have one parent who is doing so, but it isn’t actually an organized and coordinated activity.
Thanks again, hope some others actually see this and comment.
Cheers de Mark
Mark Smith C3H IT Services Architect